Money

Apr 10, 2026

•

8 min read

The Rise of the Local Creator

Why trust, proximity, and real-life connection may be a better business model than scale. Plus, a cookbook for monetizing local audiences.

Rae Lambert

Feb 16, 2026

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3 min read

IRL > URL: building the offline future

Hey, it’s Rae. And this newsletter has a new name.

Rae Lambert

“Hear me out... imagine if you had friends”

It's fun to dunk but have you tried making real friends as an adult? The need and the opportunity is very real.

Aug 28, 2026

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6 min read

A hat trick 15 years in the making

How I went from growing up on food stamps to having 3 startup liquidity events in 1 year — and buying 100+ acres with friends to build houses for entrepreneurs.

Jun 30, 2026

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11 min read

Founder Stories

Want a great startup community? Don’t copy Miami

Hype can attract attention, and Miami had plenty of it. But real communities are built on trust, infrastructure, and a very different playbook.

Apr 10, 2026

•

8 min read

Founder Stories

Latest Posts

“Hear me out... imagine if you had friends”

It's fun to dunk but have you tried making real friends as an adult? The need and the opportunity is very real.

Aug 28, 2026

•

6 min read

Rae Lambert

A hat trick 15 years in the making

How I went from growing up on food stamps to having 3 startup liquidity events in 1 year — and buying 100+ acres with friends to build houses for entrepreneurs.

Jun 30, 2026

•

11 min read

Rae Lambert

The Rise of the Local Creator

Why trust, proximity, and real-life connection may be a better business model than scale. Plus, a cookbook for monetizing local audiences.

Apr 10, 2026

•

8 min read

Rae Lambert

Want a great startup community? Don’t copy Miami

Hype can attract attention, and Miami had plenty of it. But real communities are built on trust, infrastructure, and a very different playbook.

Apr 10, 2026

•

8 min read

Rae Lambert

IRL > URL: building the offline future

Hey, it’s Rae. And this newsletter has a new name.

Feb 16, 2026

•

3 min read

Rae Lambert

IRL > URL

Building the offline future. How we gather, belong, and build in real life. Over 20k+ community builders get IRL > URL in their inbox.

The Rise of the Local Creator

IRL > URL: building the offline future

“Hear me out... imagine if you had friends”

A hat trick 15 years in the making

Want a great startup community? Don’t copy Miami

Latest Posts

“Hear me out... imagine if you had friends”

A hat trick 15 years in the making

The Rise of the Local Creator

Want a great startup community? Don’t copy Miami

IRL > URL: building the offline future

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