Money

Apr 10, 2026

•

8 min read

The Rise of the Local Creator

Why trust, proximity, and real-life connection may be a better business model than scale. Plus, a cookbook for monetizing local audiences.

Rae Lambert

Community

Apr 19, 2024

•

7 min read

Death of the follower + lessons on community building

Events for Tim Ferriss, Product Hunt, and Steph Smith + lessons on building community and River traction/product updates.

Rae Lambert

IRL > URL: building the offline future

Hey, it’s Rae. And this newsletter has a new name.

Feb 16, 2026

•

8 min read

IRL > URL: building the offline future

Hey, it’s Rae. And this newsletter has a new name.

Feb 16, 2026

•

8 min read

🍽️ Dinners are here and you’re all invited

From followers to dinner guests—the future of connection looks a lot like the past.

Sep 23, 2025

•

10 min read

Dinner Club

Latest Posts

The Rise of the Local Creator

Why trust, proximity, and real-life connection may be a better business model than scale. Plus, a cookbook for monetizing local audiences.

Apr 10, 2026

•

8 min read

Rae Lambert

Want a great startup community? Don’t copy Miami

Hype can attract attention, and Miami had plenty of it. But real communities are built on trust, infrastructure, and a very different playbook.

Apr 10, 2026

•

8 min read

Rae Lambert

Want a great startup community? Don’t copy Miami

IRL > URL: building the offline future

Hey, it’s Rae. And this newsletter has a new name.

Feb 16, 2026

•

8 min read

Rae Lambert

🍽️ Dinners are here and you’re all invited

From followers to dinner guests—the future of connection looks a lot like the past.

Sep 23, 2025

•

10 min read

Rae Lambert

Clubs and camps are cool again

Why the rise of membership clubs isn’t about status—it’s about high trust spaces and people. Plus: convo starters to skip the small talk and get to the good stuff.

Jul 24, 2025

•

6 min read

Rae Lambert, +1

IRL > URL

Building the offline future. How we gather, belong, and build in real life. Over 20k+ community builders get IRL > URL in their inbox.

The Rise of the Local Creator

Death of the follower + lessons on community building

IRL > URL: building the offline future

IRL > URL: building the offline future

🍽️ Dinners are here and you’re all invited

Latest Posts

The Rise of the Local Creator

Want a great startup community? Don’t copy Miami

IRL > URL: building the offline future

🍽️ Dinners are here and you’re all invited

Clubs and camps are cool again

Community

Dinner Club

Product Launch

Startups

Events

IRL > URL